Meta Q3 Earnings: Revenue Jumps 26%, AI Momentum Builds
💡 Key Takeaway
Meta's Q3 results show broad-based strength, with AI initiatives like Muse opening new monetization avenues, and a stock split enhancing accessibility.
Meta's Q3 Earnings: A Clean Sweep
Meta Platforms reported third-quarter earnings that beat expectations on both the top and bottom lines. Revenue rose 26% to $64.6 billion, surpassing the $63.4 billion consensus. Earnings per share came in at $3.83, but after adjusting for a $18.59 billion legal settlement and a related $9.89 billion charge, EPS would have been $7.40, showcasing the underlying profitability of the business.
The advertising business continued to fire on all cylinders, with ad impressions up 10% and average price per ad up 14%, indicating strong demand from advertisers. Meta has also become more efficient, delivering these results with 15% fewer employees after laying off about 10,000 workers earlier this year.
The company's AI efforts are starting to pay off. The launch of Muse, its AI personal agent, has been a hit, topping app download charts. More than 10 million people in North America have set up Muse personal agents, and CEO Mark Zuckerberg believes it could eventually double the company's revenue.
Meta also announced its first stock split since its 2012 IPO, in the form of a 2-for-1 stock dividend via a new Class C non-voting share. The split will be executed on January 19, 2027, and management believes it will provide flexibility for raising capital and employee compensation while keeping Zuckerberg at the helm.
Looking ahead, Meta expects strong revenue growth to continue through 2027 and forecasts narrowing losses in its Reality Labs division, from $18-$19 billion this year to around $15 billion next year.
Why Meta's Momentum Matters for Investors
Meta's strong quarter reinforces its position as a dominant player in digital advertising, but more importantly, it shows that the company's investments in AI are beginning to bear fruit. The success of Muse not only diversifies revenue streams but also demonstrates Meta's ability to innovate beyond its core advertising business.
The stock split, while not changing fundamentals, makes shares more accessible to retail investors and could attract new buyers. It also signals management's confidence in the company's future and its commitment to shareholder value.
Meta's efficiency gains, with a 15% reduction in headcount, have boosted profitability and free cash flow, giving the company more resources to invest in AI and other growth initiatives. The narrowing losses in Reality Labs are a positive sign that Meta is getting a better handle on its metaverse investments.
With revenue growth expected to continue through 2027 and the potential for Muse to significantly boost average revenue per user, Meta's long-term growth story looks compelling. The stock currently trades at a discount to the S&P 500, which could be an attractive entry point for investors.
Source: The Motley Fool
Analysis generated by Bobby AI quantitative model, reviewed and edited by our research team. This is not financial advice. Always do your own research before making investment decisions.
Bobby Insight

Buy META on any pullback, as the company's AI-driven growth and advertising strength provide a solid foundation for long-term gains.
Meta's Q3 results demonstrate exceptional execution across the board, with revenue growth accelerating and profitability improving. The successful launch of Muse and the potential for it to double revenue are not fully priced in, and the stock split could attract more retail investors. Trading at a discount to the S&P 500, META offers a compelling risk-reward profile.
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