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Newell Brands (NWL) Jumps on Turnaround Progress

Aug 4, 2026
Bobby Quant Team

💡 Key Takeaway

Newell Brands' first sales growth in over four years and raised guidance signal a successful turnaround, making the stock an attractive buy with significant upside.

What Happened: Newell Brands Reports First Sales Growth in Years

Shares of Newell Brands (NWL) jumped 13.6% on Monday, continuing a recent rally, after the company reported its first quarterly sales growth in over four years. The Sharpie maker's second-quarter net sales rose 3% year-over-year to $2 billion, with core sales (excluding acquisitions, divestitures, and currency effects) up 2.3%.

CEO Chris Peterson attributed the improvement to stronger innovation, increased advertising and promotional support, and better go-to-market capabilities built over the past several years. The growth was broad-based across the company's portfolio of consumer brands, which includes Rubbermaid, Paper Mate, and Graco.

The company also benefited from tariff refunds, which helped boost adjusted operating income by 56% to $324 million. Adjusted earnings per share climbed 75% to $0.42, easily beating analyst expectations.

Management raised its full-year earnings per share guidance to between $0.73 and $0.77, up from a prior forecast of $0.56 to $0.60. This upward revision reflects confidence in the company's turnaround trajectory.

Following the results, Canaccord Genuity reiterated its buy rating on Newell Brands and raised its price target from $9 to $11, implying potential gains of more than 70% from the current share price. The stock has been on an upward trend recently as investors warm to the company's recovery story.

Why It Matters: A Turnaround Story with Room to Run

Newell Brands' return to sales growth is a significant milestone after years of declining revenue. This signals that the company's restructuring efforts, including divesting non-core assets and focusing on innovation, are starting to pay off. For investors, this could mark the beginning of a sustained recovery.

The strong earnings beat and raised guidance indicate that management's operational improvements are translating into bottom-line results. The 75% jump in adjusted EPS shows that the company is becoming more efficient and profitable, which could lead to further multiple expansion.

Analyst optimism, as evidenced by Canaccord's price target hike, suggests that the market may still be undervaluing Newell's turnaround potential. With a price target of $11, there is substantial upside from current levels, making the stock attractive to growth-oriented investors.

However, it's important to note that the company still faces challenges, including a high debt load and competitive pressures in some categories. But the positive momentum and guidance raise suggest that the worst may be over.

For investors, this news is a positive signal that Newell Brands is on the right track. The stock's recent rally reflects growing confidence, and if the company can sustain this growth, it could be a rewarding investment.

Source: The Motley Fool
Analysis generated by Bobby AI quantitative model, reviewed and edited by our research team. This is not financial advice. Always do your own research before making investment decisions.

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Bobby Insight

bobby-insight

Buy NWL for its promising turnaround and significant upside potential.

The company's return to growth, strong earnings beat, and raised guidance indicate that its turnaround strategy is working. With a new price target of $11, there is over 70% upside from current levels. While risks remain, the positive momentum and analyst support make NWL an attractive investment.

What This Means for Me

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If you hold NWL, this news is a strong positive, and you may want to consider adding to your position given the raised guidance and analyst optimism. If you don't hold NWL, this could be a good entry point, but be mindful of the stock's volatility and the company's debt. Investors with exposure to consumer goods sector may see ripple effects, but the impact is likely limited to NWL itself.

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What This Means for Me

If you hold NWL, this news is a strong positive, and you may want to consider adding to your position given the raised guidance and analyst optimism. If you don't hold NWL, this could be a good entry point, but be mindful of the stock's volatility and the company's debt. Investors with exposure to consumer goods sector may see ripple effects, but the impact is likely limited to NWL itself.
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