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Apple Inc.

AAPL

$315.32

-0.28%

Apple Inc. designs and manufactures a broad portfolio of consumer electronics, including the iPhone, Mac, iPad, and Watch, and offers a growing suite of services such as streaming, subscription bundles, and augmented reality. As the world's largest technology company by market capitalization, Apple leverages an integrated hardware-software ecosystem and a loyal customer base to maintain a dominant competitive position. The current investor narrative centers on the recovery in iPhone demand, the potential of a foldable iPhone launch, and the expansion of high-margin services revenue, though near-term headwinds from cost pressures and AI uncertainty persist.…

Bobby Quantitative Model
Jul 10, 2026

AAPL

Apple Inc.

$315.32

-0.28%
Jul 10, 2026
Bobby Quantitative Model
Apple Inc. designs and manufactures a broad portfolio of consumer electronics, including the iPhone, Mac, iPad, and Watch, and offers a growing suite of services such as streaming, subscription bundles, and augmented reality. As the world's largest technology company by market capitalization, Apple leverages an integrated hardware-software ecosystem and a loyal customer base to maintain a dominant competitive position. The current investor narrative centers on the recovery in iPhone demand, the potential of a foldable iPhone launch, and the expansion of high-margin services revenue, though near-term headwinds from cost pressures and AI uncertainty persist.

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AAPL 12-Month Price Forecast

Historical Price
Current Price $315.32
Average Target $315.32
High Target $362.62
Low Target $268.02

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Apple Inc.'s 12-month outlook, with a consensus price target around $409.92 and implied upside of +30.0% versus the current price.

Average Target

$409.92

10 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

10

covering this stock

Price Range

$252 - $410

Analyst target range

Buy
3 (30%)
Hold
5 (50%)
Sell
2 (20%)

Apple is covered by 10 analysts, with a consensus leaning bullish: the distribution includes 5 Buy/Outperform ratings, 3 Hold/Neutral, and 2 Underweight/Sell. The average analyst target price is not explicitly provided, but based on the estimated EPS average of $12.82 and a forward P/E of 32.1x, the implied target is approximately $411.60, representing +33.4% upside from the current price of $308.63. The consensus recommendation is a Buy, reflecting optimism around iPhone demand recovery and services growth. The estimated EPS range is $12.21 (low) to $13.90 (high), and the revenue range is $637.98 billion to $705.11 billion, indicating a wide spread that reflects uncertainty about the pace of AI monetization and macroeconomic headwinds. Recent ratings from Wedbush (Outperform), Morgan Stanley (Overweight), and BofA (Buy) reinforce bullish sentiment, while Barclays (Underweight) and Rosenblatt (Neutral) represent cautious views. The wide target spread suggests high uncertainty, but the overall positive skew indicates that analysts see more upside than downside risk.

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AAPL Technical Analysis

Apple's stock is in a sustained uptrend, with a 1-year price change of +45.3%, significantly outperforming the S&P 500's 19.1% gain. The current price of $308.63 sits at 97.2% of its 52-week range ($201.50–$317.40), indicating the stock is near its highs and reflecting strong momentum, though it also suggests limited upside in the near term without a catalyst. Over the past 3 months, the stock has gained 20.6%, but the 1-month change is -2.1%, showing a short-term pullback from the May peak of $312.51. This divergence between the 1-month decline and the strong 3-month and 1-year trends could signal a temporary consolidation or profit-taking rather than a trend reversal, especially given the stock's relative strength versus the S&P 500 (1-month relative strength -0.8%, 3-month +7.0%). The 52-week high of $317.40 acts as key resistance; a breakout above this level would signal continued bullish momentum, while support lies near the 52-week low of $201.50, though the stock is far above that. With a beta of 1.10, Apple is slightly more volatile than the market, meaning it may amplify broader market moves by about 10%.

Beta

1.10

1.10x market volatility

Max Drawdown

-13.8%

Largest decline past year

52-Week Range

$202-$317

Price range past year

Annual Return

+48.4%

Cumulative gain past year

PeriodAAPL ReturnS&P 500
1m+8.1%+4.1%
3m+21.1%+11.1%
6m+21.6%+8.8%
1y+48.4%+20.6%
ytd+16.4%+10.7%

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AAPL Fundamental Analysis

Apple's revenue trajectory remains robust, with the most recent quarter (Q1 FY2026, ended Dec 27, 2025) reporting revenue of $143.8 billion, up 15.7% year-over-year. This growth was driven by iPhone revenue of $85.3 billion (59% of total) and Services revenue of $30.0 billion, which grew 21% from the prior year's Q1. The multi-quarter trend shows accelerating growth: Q4 FY2025 revenue was $102.5 billion (+8% YoY), Q3 was $94.0 billion (+5% YoY), and Q2 was $95.4 billion (+5% YoY), indicating a clear upward trajectory. Profitability is strong, with net income of $42.1 billion in Q1 FY2026 and a gross margin of 48.2%, up from 46.9% in the year-ago quarter. Operating margin improved to 35.4% from 34.5% last year, reflecting operating leverage and a favorable mix shift toward Services. The net margin of 29.3% is well above the industry average for consumer electronics, underscoring Apple's pricing power and efficiency. Apple's balance sheet is fortress-like, with $45.3 billion in cash and equivalents at the end of Q1 FY2026 and free cash flow of $51.6 billion for the quarter. The debt-to-equity ratio of 1.52 is manageable given the company's massive cash generation, and the ROE of 151.9% (trailing twelve months) highlights exceptional shareholder returns. Apple's free cash flow yield (FCF/market cap) is approximately 3.2%, which is reasonable for a mature tech giant, and the company continues to return capital via dividends and buybacks ($24.7 billion in stock repurchases in Q1 alone).

Quarterly Revenue

$143.8B

2025-12

Revenue YoY Growth

+15.65%

YoY Comparison

Gross Margin

48.16%

Latest Quarter

Free Cash Flow

$123.3B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Mac
Service
Wearables, Home and Accessories
iPad
iPhone

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Valuation Analysis: Is AAPL Overvalued?

Since Apple is profitable with net income of $42.1 billion, the primary valuation metric is the P/E ratio. The trailing P/E is 34.1x, while the forward P/E is 32.1x, implying the market expects modest earnings growth over the next year. The gap between trailing and forward P/E is narrow, suggesting that the market's growth expectations are already priced in. Compared to the industry average (Consumer Electronics), Apple's trailing P/E of 34.1x is at a significant premium to the sector median of approximately 22x, representing a 55% premium. This premium is justified by Apple's superior profitability (net margin of 29.3% vs. industry average of ~10%), dominant market position, and strong free cash flow generation. Historically, Apple's trailing P/E has ranged from 17x to 59x over the past five years. The current 34.1x is near the middle of this range, suggesting the stock is fairly valued relative to its own history. The PEG ratio of 1.51x indicates that the P/E is slightly above the earnings growth rate, implying the stock is not overly expensive but leaves limited room for multiple expansion.

PE

34.1x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 17x~59x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

27.0x

Enterprise Value Multiple

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