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Ross Dress for Less

ROST

$225.84

+1.54%

Ross Stores Inc. is a US-focused off-price apparel and home fashion retailer operating over 2,100 stores across 43 states, primarily under the Ross Dress for Less banner with a smaller dd's Discounts footprint, selling branded merchandise at 20%-60% below department and specialty store prices. As one of the two dominant players in American off-price retail alongside TJX, Ross is distinguished by its treasure-hunt shopping model, deep vendor closeout relationships, and a disciplined low-cost operating structure that has historically delivered consistent comparable-store sales growth through economic cycles. The current investor narrative centers on accelerating comparable sales — up 10% in the most recent quarter versus TJX's 4% — and raised full-year guidance, which has fueled a debate over whether Ross is structurally gaining market share from budget-conscious consumers or simply benefiting from a temporary trade-down effect. Recent headlines highlight the stock's strong 48% one-year gain and the divergence from TJX despite similar valuations, while analysts remain largely constructive with a consensus buy rating even as the shares have pulled back from their summer highs.…

Bobby Quantitative Model
Oct 12, 2026

ROST

Ross Dress for Less

$225.84

+1.54%
Oct 12, 2026
Bobby Quantitative Model
Ross Stores Inc. is a US-focused off-price apparel and home fashion retailer operating over 2,100 stores across 43 states, primarily under the Ross Dress for Less banner with a smaller dd's Discounts footprint, selling branded merchandise at 20%-60% below department and specialty store prices. As one of the two dominant players in American off-price retail alongside TJX, Ross is distinguished by its treasure-hunt shopping model, deep vendor closeout relationships, and a disciplined low-cost operating structure that has historically delivered consistent comparable-store sales growth through economic cycles. The current investor narrative centers on accelerating comparable sales — up 10% in the most recent quarter versus TJX's 4% — and raised full-year guidance, which has fueled a debate over whether Ross is structurally gaining market share from budget-conscious consumers or simply benefiting from a temporary trade-down effect. Recent headlines highlight the stock's strong 48% one-year gain and the divergence from TJX despite similar valuations, while analysts remain largely constructive with a consensus buy rating even as the shares have pulled back from their summer highs.

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BobbyInvestment Opinion: Should I buy ROST Today?

The synthesized recommendation is a Buy, anchored by the analyst consensus rating of 'buy' (mean 1.75) and an average target price of $270.56, implying 21.6% upside. The core thesis is that Ross Stores is capturing durable market share in off-price retail, evidenced by 10% comparable sales growth versus TJX's 4%, and is delivering exceptional margin expansion that justifies a premium valuation.

Supporting evidence includes the 13.31% year-over-year revenue growth to $6.26 billion, a net margin of 13.59% (up from 9.19%), and a gross margin of 33.83% (up from 27.62%). The company generated $2.79 billion in trailing free cash flow, maintains a healthy current ratio of 1.58, and has a return on equity of 34.67%. The forward PE of 24.79x is below the trailing PE of 28.33x, reflecting expected earnings growth of 18.6% to $9.31 per share, and the stock offers 21.6% upside to the average analyst target.

The biggest risks are a consumer slowdown that could reverse the trade-down effect, competitive pressures from TJX and Burlington, and a valuation that leaves little room for disappointment. The rating would upgrade to a Strong Buy if comparable sales growth accelerates above 12% and the forward PE compresses below 22x, or downgrade to Hold if revenue growth decelerates below 8% or gross margins fall below 30%. Relative to its history, the stock is overvalued at 28.33x trailing earnings, but the growth trajectory and margin expansion provide a rationale for the premium.

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ROST 12-Month Price Forecast

Ross Stores presents a compelling growth story with accelerating comparable sales, significant margin expansion, and strong cash flow generation. The valuation is premium at 28.33x trailing earnings, but the forward PE of 24.79x and expected EPS growth of 18.6% provide a reasonable path. Analyst sentiment is bullish, with a consensus buy rating and 21.6% upside to the average target. However, the recent momentum divergence and competitive pressures warrant caution. I would upgrade to high confidence if comparable sales growth sustains above 10% for another quarter, and downgrade to neutral if revenue growth falls below 8% or gross margins slip below 32%.

Historical Price
Current Price $225.84
Average Target $265.00
High Target $310.00
Low Target $187.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Ross Dress for Less's 12-month outlook, with a consensus price target around $268.61 and implied upside of +18.9% versus the current price.

Average Target

$268.61

0 analysts

Implied Upside

+18.9%

vs. current price

Analyst Count

—

covering this stock

Price Range

$187 - $310

Analyst target range

Ross Stores is covered by 18 analysts, with a consensus recommendation of "buy" and a recommendation mean of 1.75 (on a scale where 1 is Strong Buy and 5 is Strong Sell), indicating a bullish tilt. The average price target is $270.56, which implies approximately 21.6% upside from the current price of $222.41, a substantial expected return that underscores analyst confidence in the company's growth trajectory. The consensus EPS estimate of $9.31 for the forward period, with a range of $9.15 to $9.51, suggests analysts expect earnings growth of roughly 18.6% from the trailing EPS of approximately $7.85, consistent with the raised guidance and accelerating comparable sales.

The full target price range spans from a low of $187.00 to a high of $310.00, a wide spread of $123.00 that signals meaningful disagreement among analysts about the company's future prospects. The high target of $310.00 implies roughly 39.4% upside and likely assumes continued double-digit comparable sales growth, further margin expansion, and multiple re-rating as the market rewards the off-price model's resilience. The low target of $187.00 implies approximately 15.9% downside and likely prices in a consumer slowdown, margin compression from higher costs, or increased competitive pressure from TJX and Burlington. Institutional ratings from ten major firms as of August 21, 2026, show a predominantly bullish stance, with Buy/Overweight/Outperform ratings from Citigroup, Jefferies, JP Morgan, Barclays, Evercore ISI, Baird, and Truist, while UBS, Bernstein, and Wells Fargo maintain Neutral/Equal Weight/Market Perform ratings, indicating that the bullish consensus is not unanimous and that some analysts see the stock as fairly valued after its strong run.

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Bulls vs Bears: ROST Investment Factors

The bull case for Ross Stores rests on accelerating comparable sales growth of 10%, significant margin expansion, and a strong analyst consensus with 21.6% upside to the average target. The bear case centers on a stretched valuation at 28.33x trailing earnings, recent momentum divergence, and competitive pressures from TJX and Burlington. Currently, the bull evidence is stronger, supported by tangible financial outperformance and raised guidance, but the valuation premium leaves little room for error. The single most important tension is whether the 10% comparable sales growth is sustainable or merely a temporary trade-down effect; if it proves durable, the stock can justify its multiple, but any deceleration could lead to significant multiple compression.

Bullish

  • Accelerating Comparable Sales Growth: Ross Stores grew comparable sales 10% in the most recent quarter, dramatically outpacing TJX's 4% and signaling structural market share gains in off-price retail. This acceleration is corroborated by 13.31% year-over-year revenue growth to $6.26 billion in Q2 FY2026, up from $5.53 billion a year earlier.
  • Margin Expansion and Profitability Surge: Q2 FY2026 net income jumped to $851.3 million with a 13.59% net margin, up from $508.0 million and a 9.19% net margin in the prior-year quarter. Gross margin expanded to 33.83% from 27.62%, driven by better merchandise margins and lower freight costs, while operating margin rose to 17.62% from 11.54%.
  • Strong Analyst Consensus and Upside: 18 analysts rate the stock a 'buy' with a mean recommendation of 1.75 and an average price target of $270.56, implying 21.6% upside from the current $222.41. The high target of $310.00 suggests 39.4% upside if momentum continues.
  • Robust Cash Flow and Capital Returns: Trailing twelve-month free cash flow is $2.79 billion, funding $321.2 million in buybacks and $142.6 million in dividends in Q2 alone while still growing cash to $4.36 billion. The dividend payout ratio is a conservative 24.62%, leaving ample room for future increases.

Bearish

  • Premium Valuation Limits Upside: The trailing PE of 28.33x sits at the very top of its historical range of 18.3x to 28.3x, leaving little room for multiple expansion. The PEG ratio of 6.01x is stretched, indicating the stock may be expensive relative to its expected earnings growth rate.
  • Recent Price Momentum Divergence: Despite a 48.29% one-year gain, the stock has fallen 1.27% over the past month and 0.21% over three months, underperforming the S&P 500 by 3.39 and 3.34 percentage points respectively. The 6-month relative strength is -14.02, showing a significant consolidation phase.
  • Consumer Slowdown Risk: As a consumer cyclical retailer, Ross is vulnerable to a pullback in discretionary spending if the economy weakens. The low analyst target of $187.00 implies 15.9% downside and likely prices in a consumer slowdown or margin compression.
  • Intense Off-Price Competition: TJX raised its fiscal 2027 outlook on broad-based growth, and Burlington's strong earnings highlight a competitive landscape. Ross must sustain its 10% comparable sales growth to justify its premium multiple, and any deceleration could trigger a de-rating.

ROST Technical Analysis

Ross Stores is in a sustained uptrend over the trailing twelve months, with a 1-year price change of +48.29% that dramatically outpaces the S&P 500's +16.00% over the same period, producing a relative strength of +32.29 percentage points. At the current price of $222.41, the stock sits at approximately 68.4% of its 52-week range (low of $147.49, high of $257.00), meaning it has surrendered meaningful ground from its peak but remains well above its lows. This positioning suggests a stock in a healthy uptrend that is undergoing a normal corrective phase rather than a trend reversal, though the failure to hold the upper quartile of the range bears watching. The 52-week high of $257.00 was set in early August 2026, and the subsequent decline of roughly 13.5% from that peak aligns with the reported max drawdown of -13.03%, indicating a controlled pullback within a broader bullish structure.

Short-term momentum has clearly decelerated and now diverges from the longer-term uptrend: the 1-month change is -1.27% and the 3-month change is -0.21%, both sharply at odds with the +48.29% 1-year gain. This divergence signals that the stock is in a consolidation or mean-reversion phase after a powerful run, and the relative strength figures confirm underperformance versus the S&P 500 across the 1-month (-3.39), 3-month (-3.34), and 6-month (-14.02) windows, even as the 1-year relative strength remains strongly positive at +32.29. The 6-month price change of just +0.57% versus the S&P 500's +14.59% reveals that Ross has essentially moved sideways for half a year while the broader market rallied, a classic digestion pattern following an outsized advance. With a beta of 0.837, the stock is roughly 16% less volatile than the market, which helps explain the orderly nature of the pullback but also means it may lag in sharp risk-on rallies.

Key technical support is anchored at the 52-week low of $147.49, with intermediate support likely forming around the $208-$213 zone where the stock found buyers in late June and early July 2026. Resistance is defined by the 52-week high of $257.00, and a decisive breakout above that level would confirm the resumption of the primary uptrend and likely target new all-time highs. Conversely, a breakdown below the $208 support area would signal a deeper correction and potentially test the $190-$200 region, which would represent a more significant trend violation. The beta of 0.837 implies that for a 10% market move, Ross would be expected to move roughly 8.4%, which is favorable for risk-adjusted position sizing but means the stock offers less upside torque in a broad market rally; the short ratio of 3.55 suggests short sellers are not aggressively positioned against the name.

Beta

0.84

0.84x market volatility

Max Drawdown

-13.0%

Largest decline past year

52-Week Range

$149-$257

Price range past year

Annual Return

+52.9%

Cumulative gain past year

PeriodROST ReturnS&P 500
1m-2.1%+1.8%
3m+2.2%+3.5%
6m+0.8%+11.2%
1y+52.9%+19.1%
ytd+23.6%+14.1%

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ROST Fundamental Analysis

Ross Stores' revenue trajectory is clearly accelerating, with the most recent quarter (ending 2026-08-01) delivering $6.26 billion in revenue and a robust 13.31% year-over-year growth rate, a meaningful step up from the prior-year quarter's $5.53 billion. The multi-quarter trend shows sequential revenue progression from $5.60 billion in Q3 FY2025 to $6.01 billion in Q1 FY2026 to $6.26 billion in Q2 FY2026, with the Q2 YoY growth of 13.31% representing a sharp acceleration from the roughly 9.9% YoY growth implied in Q1. Segment data reveals a well-diversified merchandise mix, with Children's and Home Accents/Bed and Bath each contributing approximately $1.50 billion, Ladies at $1.44 billion, and Men's at $1.00 billion, indicating no single category dominates and the growth is broad-based. This accelerating top-line momentum, combined with management's raised guidance and 10% comparable sales growth, supports the investment case that Ross is capturing durable market share in the off-price channel.

Profitability is strong and expanding, with Q2 FY2026 net income of $851.3 million on a 13.59% net margin, up from $508.0 million and a 9.19% net margin in the year-ago quarter. Gross margin in the most recent quarter was 33.83%, a substantial improvement from 27.62% in Q2 FY2025, reflecting better merchandise margins, lower freight costs, and disciplined inventory management. The operating margin of 17.62% in Q2 FY2026 compares favorably to the 11.54% recorded in the prior-year period, and the trailing operating margin of 11.90% and net margin of 9.43% (per valuation data) remain healthy for the apparel retail industry, where mid-single-digit net margins are more typical. The company's ROE of 34.67% and ROA of 12.79% are exceptionally strong for a retailer, underscoring the capital efficiency of the off-price model.

The balance sheet and cash flow profile are solid, with a debt-to-equity ratio of 0.842, a current ratio of 1.58, and $4.36 billion in cash at the end of Q2 FY2026. Free cash flow on a trailing twelve-month basis is $2.79 billion, and the most recent quarter generated $624.5 million in FCF on $875.8 million in operating cash flow against $251.3 million in capital expenditures, demonstrating the company's ability to fund growth internally. The company returned significant capital to shareholders in Q2, repurchasing $321.2 million in stock and paying $142.6 million in dividends, while still growing its cash balance by $157.8 million. With a dividend payout ratio of just 24.62% and a dividend yield of 0.88%, Ross retains ample financial flexibility, and the FCF yield of approximately 4.6% (based on $2.79 billion FCF against a $60.3 billion market cap) is reasonable for a high-quality retailer.

Quarterly Revenue

$6.3B

2026-08

Revenue YoY Growth

+13.3%

YoY Comparison

Gross Margin

33.8%

Latest Quarter

Free Cash Flow

$2.8B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Accessories, Lingerie, Fine Jewelry, And Cosmetics
Childrens
Home Accents and Bed and Bath
Ladies
Mens
Shoes

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Valuation Analysis: Is ROST Overvalued?

Because Ross Stores is solidly profitable with positive net income of $851.3 million in the most recent quarter and positive trailing earnings, the PE ratio is the appropriate primary valuation metric. The stock trades at a trailing PE of 28.33x and a forward PE of 24.79x, and the gap between these two figures implies the market expects meaningful earnings growth over the next twelve months, consistent with the consensus EPS estimate of $9.31 versus the trailing EPS of approximately $7.85. The forward PE compression of roughly 12.5% from trailing to forward levels signals that analysts anticipate double-digit earnings expansion, which is supported by the 13.31% revenue growth and margin expansion trends.

Relative to the broader apparel retail sector, Ross's valuation appears to command a premium, though precise industry average multiples are not provided in the data. The price-to-sales ratio of 2.65x and price-to-book ratio of 9.75x are elevated on an absolute basis, but the PB ratio is partly a function of the company's asset-light model and aggressive share buybacks, which have reduced book value. The EV/EBITDA of 18.00x and EV/Sales of 2.95x suggest the market is pricing in continued growth and margin expansion, and the PEG ratio of 6.01x appears stretched, indicating that the stock may be expensive relative to its expected earnings growth rate. However, the net margin of 9.43% and operating margin of 11.90% are above typical apparel retail levels, which could justify some premium.

Historically, Ross's PE ratio has ranged from roughly 18.3x to 28.3x over the past several years, and the current trailing PE of 28.33x sits at the very top of that historical band, while the forward PE of 24.79x is also above the mid-point of the range. The PS ratio of 2.65x compares to historical PS ratios that have ranged from approximately 6.1x to 12.8x on a quarterly basis (though these appear to be calculated on a different basis), and the current PB of 9.75x is near the upper end of its historical range of roughly 6.8x to 11.9x. This suggests the market is pricing in optimistic expectations for continued comparable sales growth and margin expansion, leaving limited room for disappointment; any slowdown in the off-price momentum could trigger multiple compression toward the lower end of the historical band.

PE

28.3x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 19x~26x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

18.0x

Enterprise Value Multiple

Investment Risk Disclosure

Ross Stores faces financial and operational risks primarily from its premium valuation and dependence on sustained growth. The trailing PE of 28.33x is at the high end of its historical range, meaning any earnings miss could trigger a sharp de-rating. While the debt-to-equity ratio of 0.842 is manageable, the company's aggressive share buybacks ($321.2 million in Q2) reduce book value and could strain liquidity if cash flows decline. Additionally, the 13.31% revenue growth is heavily reliant on continued consumer trade-down behavior, and a reversal could pressure margins that have already expanded significantly.

Market and competitive risks are significant, given Ross's position in the highly competitive off-price retail sector. TJX's raised outlook and Burlington's strong earnings indicate a fierce battle for market share, and any loss of vendor closeout opportunities could hurt margins. The stock's beta of 0.837 suggests lower volatility than the market, but its 6-month relative strength of -14.02 shows it can underperform in rallies. Regulatory risks are minimal, but macroeconomic sensitivity remains high; a consumer slowdown or rising interest rates could compress discretionary spending and valuation multiples.

The worst-case scenario involves a consumer recession combined with competitive pressures eroding comparable sales growth. If comparable sales decelerate to low single digits, the stock could fall to its 52-week low of $147.49, representing a 33.7% decline from the current price of $222.41. The analyst low target of $187.00 implies a 15.9% downside, but a more severe scenario could see the stock test $150-$160, a loss of 28-33%. This would likely occur if margin expansion reverses and the market re-rates the stock to a lower multiple.

FAQ

The most severe risk is a consumer slowdown that reduces discretionary spending and reverses the trade-down benefit, potentially causing comparable sales to decelerate and margins to compress. Competitive risk is also high, as TJX and Burlington are aggressively pursuing the same off-price opportunities, which could pressure vendor terms and pricing. Valuation risk is significant given the 28.33x trailing PE, which leaves the stock vulnerable to multiple compression if growth disappoints. Finally, operational risks include supply chain disruptions or wage inflation that could erode the 33.83% gross margin. These risks are ranked from most to least severe, with consumer slowdown being the primary concern.

The 12-month forecast includes a base case (55% probability) with a target range of $250-$280, assuming comparable sales growth moderates to 6-8% and EPS reaches $9.31. The bull case (25% probability) targets $280-$310, driven by sustained double-digit comparable sales and margin expansion. The bear case (20% probability) targets $187-$210, reflecting a consumer slowdown and competitive pressures. The most likely scenario is the base case, which aligns with the analyst average target of $270.56 and implies 21.6% upside. The key assumption is that Ross maintains its market share gains and margin improvements without a significant macroeconomic deterioration.

ROST appears overvalued on a trailing basis, with a PE of 28.33x sitting at the top of its historical range of 18.3x to 28.3x. The PEG ratio of 6.01x is also stretched, suggesting the market is pricing in optimistic growth expectations. However, the forward PE of 24.79x is more reasonable, implying 18.6% EPS growth to $9.31, and the price-to-sales ratio of 2.65x is not extreme for a high-margin retailer. Compared to peers like TJX, which trades at similar multiples but with slower comparable sales growth, ROST's premium may be justified by its superior momentum. The market expects Ross to continue gaining market share and expanding margins, leaving little room for disappointment.

From a risk/reward perspective, ROST offers a favorable setup with 21.6% upside to the average analyst target of $270.56, supported by 10% comparable sales growth and expanding margins. However, the trailing PE of 28.33x is at the high end of its historical range, and the low target of $187.00 implies 15.9% downside if growth stalls. The stock is a good buy for investors with a medium to long-term horizon who believe the off-price momentum is sustainable, but it may be less suitable for those seeking deep value or high income. The biggest downside risk is a consumer slowdown that reverses the trade-down effect, so position sizing should reflect that uncertainty.

ROST is best suited for long-term investment, given its consistent comparable sales growth, strong cash flow generation, and disciplined capital returns. The beta of 0.837 indicates lower volatility than the market, making it appropriate for investors seeking steady growth rather than quick trading gains. The dividend yield of 0.88% is modest, so income is not a primary draw. Earnings visibility is high, with 18 analysts covering the stock and a consensus buy rating, but the premium valuation means short-term traders face event risk around earnings. A minimum holding period of 2-3 years is recommended to ride out potential consumer cyclical downturns and benefit from store expansion and margin initiatives.

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