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Applicad

APP

$395.90

-1.97%

AppLovin is a vertically integrated advertising technology company that operates a demand-side platform (AppDiscovery) for advertisers, a supply-side platform (Max) for publishers, and an exchange connecting both sides. It is a market leader in mobile ad tech, with its AXON 2 AI-powered ad optimizer driving superior return-on-ad-spend for advertisers. The current investor narrative centers on whether its rapid revenue growth and expanding margins can sustain momentum amid competitive threats from Meta and Unity, and whether the stock's steep decline from its 52-week high represents a buying opportunity or a value trap.…

Bobby Quantitative Model
Jul 31, 2026

APP

Applicad

$395.90

-1.97%
Jul 31, 2026
Bobby Quantitative Model
AppLovin is a vertically integrated advertising technology company that operates a demand-side platform (AppDiscovery) for advertisers, a supply-side platform (Max) for publishers, and an exchange connecting both sides. It is a market leader in mobile ad tech, with its AXON 2 AI-powered ad optimizer driving superior return-on-ad-spend for advertisers. The current investor narrative centers on whether its rapid revenue growth and expanding margins can sustain momentum amid competitive threats from Meta and Unity, and whether the stock's steep decline from its 52-week high represents a buying opportunity or a value trap.

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APP 12-Month Price Forecast

Historical Price
Current Price $395.90
Average Target $395.90
High Target $455.28
Low Target $336.51

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Applicad's 12-month outlook, with a consensus price target around $654.60 and implied upside of +65.3% versus the current price.

Average Target

$654.60

0 analysts

Implied Upside

+65.3%

vs. current price

Analyst Count

—

covering this stock

Price Range

$406 - $860

Analyst target range

AppLovin is covered by 30 analysts, with a consensus recommendation of 'strong buy' (mean score 1.41 on a 1-5 scale). The average target price is $654.60, implying 67.0% upside from the current price of $391.98. The distribution leans heavily bullish, with no sell ratings among recent actions; firms like Wells Fargo, Citigroup, Needham, and UBS maintain Buy or Overweight ratings. The target range is wide: low $406.00 (implying 3.6% upside) to high $860.00 (implying 119.4% upside). The high target assumes the company can sustain its growth trajectory and expand margins further, potentially driven by AI ad optimization and market share gains. The low target likely prices in competitive pressure from Meta and Unity, or a slowdown in ad spending. Recent ratings (May-July 2026) show no downgrades, with firms like Needham and BTIG reiterating Buy after Q1 earnings. The wide spread between low and high targets (454 points) signals high uncertainty about the company's future growth and competitive position. Despite the bullish consensus, the stock's 36% YTD decline suggests the market is discounting these optimistic targets.

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Drowning in data?

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APP Technical Analysis

The stock is in a sustained downtrend, with a 1-year price change of +8.9% masking a severe decline from its 52-week high of $745.61. Currently trading at $391.98, the stock sits at just 52.6% of its 52-week range, near the low end, suggesting bearish sentiment and potential oversold conditions. The price is well below its 52-week midpoint, indicating persistent selling pressure. Short-term momentum is decisively negative: the 1-month change is -15.7% and the 3-month change is -12.6%, both underperforming the S&P 500 by over 16% and 16% respectively on a relative strength basis. This divergence from the positive 1-year return signals a sharp reversal from earlier highs, with the stock losing over 36% year-to-date. The RSI is not provided, but the rapid decline suggests it may be approaching oversold territory. The 52-week low of $357.03 provides key support; a break below that could trigger further downside toward the $300 level. Resistance sits at the 52-week high of $745.61, a level that seems distant given current momentum. With a beta of 2.483, the stock is nearly 150% more volatile than the market, amplifying both upside and downside moves and requiring careful risk management.

Beta

2.48

2.48x market volatility

Max Drawdown

-50.0%

Largest decline past year

52-Week Range

$359-$746

Price range past year

Annual Return

+1.3%

Cumulative gain past year

PeriodAPP ReturnS&P 500
1m-29.9%+0.2%
3m-13.9%+3.7%
6m-16.3%+8.0%
1y+1.3%+18.2%
ytd-36.0%+9.6%

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APP Fundamental Analysis

Revenue growth is accelerating sharply: Q1 2026 revenue of $1.842 billion grew 58.97% year-over-year, up from 58.97% in Q1 2025 and 46.6% in Q4 2024. The sequential growth from Q4 2025's $1.658 billion is 11.1%, indicating strong momentum. The company's single reportable segment suggests broad-based strength, likely driven by AXON 2's AI optimization attracting advertiser spend. Profitability is exceptional: net income in Q1 2026 was $1.206 billion, yielding a net margin of 65.4%, up from 49.7% in Q1 2025. Gross margin expanded to 88.9% from 86.9% a year ago, reflecting high incremental margins on software revenue. Operating margin reached 78.2%, demonstrating significant operating leverage. The company is highly cash-generative: free cash flow in Q1 2026 was $1.291 billion, representing a FCF margin of 70.1%. The balance sheet is healthy with a current ratio of 3.32 and debt-to-equity of 1.66, though leverage is notable. ROE is an extraordinary 156.2%, driven by high profitability and leverage, while ROA stands at 44.2%.

Quarterly Revenue

$1.8B

2026-03

Revenue YoY Growth

+59.0%

YoY Comparison

Gross Margin

88.9%

Latest Quarter

Free Cash Flow

$4.4B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Reportable Segment

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Valuation Analysis: Is APP Overvalued?

Since net income is positive and substantial, the primary valuation metric is the P/E ratio. The trailing P/E is 68.5x, while the forward P/E is 18.1x, implying the market expects significant earnings growth in the next year—consistent with the 59% revenue growth. The wide gap between trailing and forward P/E suggests aggressive growth expectations are already priced in. Compared to the software industry, AppLovin trades at a premium: its trailing P/E of 68.5x is well above the industry average of roughly 30x (based on typical software multiples), representing a 128% premium. However, its forward P/E of 18.1x is more in line with growth-adjusted peers, reflecting the expected earnings surge. The PEG ratio of 0.62 suggests the stock is undervalued relative to its growth rate, but this relies on sustained high growth. Historically, the stock's P/E has ranged from negative (during loss-making periods) to over 100x. The current trailing P/E of 68.5x is below its peak of 106.7x in Q4 2025 but above the 27.9x in Q1 2026, indicating valuation compression from earlier highs. The forward P/E near 18x is near the lower end of its historical range, suggesting the market is pricing in a normalization of growth.

PE

68.5x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 20x~76x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

52.7x

Enterprise Value Multiple

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