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Amazon's Best Quarter in Years: Is AMZN a Buy Now?

Sep 16, 2026
Bobby Quant Team

💡 Key Takeaway

Amazon's accelerating growth, especially in AWS and advertising, makes the stock a compelling buy despite recent pullback.

Amazon's Growth Reacceleration: What Happened

Amazon (AMZN) just reported its best quarter in years, with revenue growth accelerating to 20% in Q2—the fastest pace in five years. This marks a significant turnaround from the low-teens growth seen over the past few years.

The acceleration was broad-based: North America sales rose 16% to $116.2 billion, international sales grew 15% to $42.2 billion, and AWS revenue surged 37% to $42.2 billion, its fastest growth since 2021. The AI boom is a key driver for AWS, and Amazon expects momentum to continue, forecasting $200 billion in capital expenditures, mostly for data centers and AI compute.

Advertising also accelerated to 26% growth, its strongest since 2023, and operating income jumped 43% to $27.5 billion, showing improved operating leverage. The shift of Prime Day to Q2 added roughly 400 basis points to overall revenue growth, but underlying momentum is clearly strong.

Despite the strong report, Amazon stock spiked to an all-time high but has since given back most of those gains, seemingly due to rising interest rates and broader macro concerns. Management guided Q3 revenue growth to slow to 9%-12%, or 13%-16% adjusted for the Prime Day shift, but Amazon's guidance is often conservative.

Why Amazon's Quarter Matters for Investors

Amazon's reacceleration is a big deal because it shows the company is firing on all cylinders after a period of slower growth. The surge in AWS is particularly important, as cloud computing is a high-margin, recurring revenue business that drives profitability. With AI demand exploding, AWS is well-positioned to capture significant growth, and its 37% growth rate—while still trailing Microsoft Azure and Google Cloud—demonstrates that the overall cloud market is expanding rapidly.

The advertising segment's 26% growth is also a positive, as advertising is a high-margin business that boosts overall profitability. The 43% jump in operating income shows that Amazon is gaining operating leverage, meaning it can grow profits faster than revenue.

From a valuation perspective, Amazon's stock is trading at a similar P/E ratio to the S&P 500 when normalizing for equity gains from Anthropic. Given its diversified business, wide economic moat, and exposure to AI, that valuation looks attractive. The recent pullback may be a buying opportunity, especially if the company continues to execute well.

However, investors should be aware of risks: rising interest rates could pressure high-growth stocks, and competition in cloud and AI is intense. Also, the Prime Day shift boosted Q2 results, so Q3 growth may appear slower. But overall, Amazon's momentum is strong, and the long-term outlook is promising.

Source: The Motley Fool
Analysis generated by Bobby AI quantitative model, reviewed and edited by our research team. This is not financial advice. Always do your own research before making investment decisions.

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Bobby Insight

bobby-insight

Amazon is a buy after its best quarter in years, with strong growth across all segments and an attractive valuation.

The company's revenue growth reaccelerated to 20%, AWS grew 37% on AI demand, and operating income jumped 43%. Trading at a market-like P/E, Amazon offers a compelling combination of growth and value. The recent pullback provides an attractive entry point for long-term investors.

What This Means for Me

means-for-me
If you hold AMZN, the strong quarter reinforces the bull case, and the recent pullback may be a chance to add shares. Investors with exposure to cloud computing or e-commerce should note Amazon's accelerating growth, which could pressure competitors. Those holding MSFT or GOOGL may see neutral impact, as the cloud market is expanding enough for multiple winners.

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What This Means for Me

If you hold AMZN, the strong quarter reinforces the bull case, and the recent pullback may be a chance to add shares. Investors with exposure to cloud computing or e-commerce should note Amazon's accelerating growth, which could pressure competitors. Those holding MSFT or GOOGL may see neutral impact, as the cloud market is expanding enough for multiple winners.

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Stock to Watch

StocksImpactAnalysis
AMZN
Positive
Amazon's best quarter in years, with accelerating growth in AWS, advertising, and retail, positions it well for continued success. The stock is a clear buy according to the analyst.
MSFT
Neutral
Microsoft's Azure cloud is growing faster than AWS, but the overall cloud market expansion benefits all major players. No direct impact from Amazon's earnings.
GOOG
Neutral
Google Cloud is also growing faster than AWS, and the AI boom benefits Google's cloud and advertising businesses. However, Amazon's strong quarter doesn't directly affect Google's prospects.
GOOGL
Neutral
Same as GOOG; Google Cloud's growth is strong, but Amazon's earnings don't have a direct impact on Alphabet's stock.