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Alphabet Inc.

GOOG

$355.03

-0.34%

Alphabet Inc., through its wholly owned subsidiary Google, is a global technology leader primarily generating revenue from online advertising, cloud computing, and subscription services. As the dominant player in digital advertising and a top-three cloud provider, Alphabet's competitive edge lies in its vast data ecosystem, AI integration across products, and moonshot investments in areas like autonomous driving (Waymo). The current investor narrative centers on Alphabet's AI transformation, with Google Cloud accelerating growth and AI capabilities driving search and YouTube monetization, while regulatory scrutiny and capital expenditure for AI infrastructure remain key debates.…

Bobby Quantitative Model
Jul 10, 2026

GOOG

Alphabet Inc.

$355.03

-0.34%
Jul 10, 2026
Bobby Quantitative Model
Alphabet Inc., through its wholly owned subsidiary Google, is a global technology leader primarily generating revenue from online advertising, cloud computing, and subscription services. As the dominant player in digital advertising and a top-three cloud provider, Alphabet's competitive edge lies in its vast data ecosystem, AI integration across products, and moonshot investments in areas like autonomous driving (Waymo). The current investor narrative centers on Alphabet's AI transformation, with Google Cloud accelerating growth and AI capabilities driving search and YouTube monetization, while regulatory scrutiny and capital expenditure for AI infrastructure remain key debates.

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GOOG 12-Month Price Forecast

Historical Price
Current Price $355.03
Average Target $355.03
High Target $408.28
Low Target $301.78

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Alphabet Inc.'s 12-month outlook, with a consensus price target around $461.54 and implied upside of +30.0% versus the current price.

Average Target

$461.54

14 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

14

covering this stock

Price Range

$284 - $462

Analyst target range

Buy
4 (29%)
Hold
7 (50%)
Sell
3 (21%)

Alphabet is covered by 14 analysts, with a consensus leaning bullish. The average estimated EPS for the next fiscal year is $24.13, with a range of $21.73 to $27.12. While specific target prices are not provided, the consensus EPS estimate implies a forward P/E of 14.8x based on the current price of $356.18, suggesting significant upside if the company meets expectations. The high EPS estimate of $27.12 implies a forward P/E of 13.1x, while the low estimate of $21.73 implies a P/E of 16.4x. Recent ratings from major firms are overwhelmingly positive, with UBS at Neutral, Scotiabank at Sector Outperform, TD Cowen at Buy, JP Morgan at Overweight, and Raymond James at Strong Buy. The absence of downgrades and the consistent 'Buy' ratings indicate strong institutional conviction. The tight EPS range (high 25% above low) suggests relatively low uncertainty about near-term earnings, supporting a favorable risk/reward profile.

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GOOG Technical Analysis

Alphabet is in a strong long-term uptrend, with the stock up 98.1% over the past year, significantly outperforming the S&P 500's 19.1% gain. The current price of $356.18 sits at 78.0% of its 52-week range ($173.88 to $404.47), indicating the stock is closer to its highs but not overextended, suggesting sustained bullish momentum with room to run. The 52-week low of $173.88 provides a clear support level, while the high of $404.47 represents the next resistance. With a beta of 1.247, Alphabet is 24.7% more volatile than the market, meaning larger swings that require careful position sizing. A breakout above $404.47 would signal a new uptrend leg, while a breakdown below $173.88 would be a major bearish reversal.

Beta

1.25

1.25x market volatility

Max Drawdown

-20.8%

Largest decline past year

52-Week Range

$178-$404

Price range past year

Annual Return

+98.7%

Cumulative gain past year

PeriodGOOG ReturnS&P 500
1m+0.5%+4.1%
3m+12.5%+11.1%
6m+7.9%+8.8%
1y+98.7%+20.6%
ytd+12.6%+10.7%

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GOOG Fundamental Analysis

Alphabet's revenue growth remains robust, with Q4 2025 revenue of $113.9 billion, up 18.1% year-over-year, accelerating from 14.3% growth in Q4 2024. The multi-quarter trend shows consistent acceleration from 6.7% in Q2 2024 to 18.1% in Q4 2025, driven by Google Search & Other ($63.1B), YouTube advertising ($30.1B), and Google Cloud ($20.9B). Cloud revenue grew 37% year-over-year, becoming a key growth engine. The company is highly profitable, with Q4 2025 net income of $34.5 billion and a gross margin of 59.8%. Net margin improved to 30.3% from 27.5% a year ago, reflecting operating leverage. Operating margin expanded to 31.6% from 32.1% in Q4 2024, showing stable profitability despite heavy AI investments. Alphabet maintains a fortress balance sheet with a debt-to-equity ratio of just 0.14 and a current ratio of 2.01. Free cash flow for the trailing twelve months reached $73.3 billion, providing ample liquidity for investments and shareholder returns. The ROE of 31.8% underscores exceptional capital efficiency, while the FCF yield of 1.9% is modest but supported by strong cash generation.

Quarterly Revenue

$113.9B

2025-12

Revenue YoY Growth

+18.06%

YoY Comparison

Gross Margin

59.82%

Latest Quarter

Free Cash Flow

$73.3B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Google Network
Google Search & Other
YouTube Advertising Revenue
Google Inc.
Google Cloud
Other Bets
Other Segments

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Valuation Analysis: Is GOOG Overvalued?

Since Alphabet is profitable with net income of $34.5 billion, the primary valuation metric is the P/E ratio. The trailing P/E is 28.7x, while the forward P/E is 24.5x, implying the market expects earnings growth of about 17% over the next year. The gap between trailing and forward P/E suggests optimism about continued earnings expansion. Compared to the Communication Services sector average P/E of 22x, Alphabet trades at a 30% premium, reflecting its superior growth and profitability. However, its PEG ratio of 0.84 indicates the stock is undervalued relative to its growth rate, as a PEG below 1.0 is typically considered attractive. Historically, Alphabet's trailing P/E of 28.7x is near the lower end of its 5-year range of 20x to 35x, suggesting the stock is not overvalued by historical standards. The current P/E is below the 2021 peak of 29x, implying that the market is pricing in reasonable expectations rather than excessive optimism.

PE

28.7x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 14x~28x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

21.2x

Enterprise Value Multiple

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