eBay
EBAY
$108.88
-1.33%
eBay Inc. operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets, primarily monetizing through transaction fees and advertising. The company is a mature, established player in the specialty retail and recommerce sector, distinct for its vast network of 135 million active buyers and 18 million active sellers. The current investor narrative is dominated by a high-profile, unsolicited takeover bid from GameStop, which has introduced significant volatility and strategic uncertainty, while eBay simultaneously executes its own growth strategy, including the recent $1.2 billion acquisition of fashion resale app Depop to expand its reach among younger demographics.…
EBAY
eBay
$108.88
Related headlines
EBAY 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on eBay's 12-month outlook, with a consensus price target around $141.54 and implied upside of +30.0% versus the current price.
Average Target
$141.54
4 analysts
Implied Upside
+30.0%
vs. current price
Analyst Count
4
covering this stock
Price Range
$87 - $142
Analyst target range
Analyst coverage appears limited in the provided data, with only 4 analysts cited for EPS estimates, which suggests insufficient breadth to form a robust consensus recommendation and price target; limited coverage is typical for a mature large-cap but can indicate lower institutional interest or consensus uncertainty, leading to higher volatility. The provided institutional ratings from February and March 2026 show a mix of Buy, Overweight, Neutral, and Hold ratings from major firms, indicating a lack of strong directional conviction, with recent news focused entirely on M&A speculation rather than fundamental analysis, further clouding the traditional analyst outlook.
EBAY Technical Analysis
The stock is in a sustained uptrend, evidenced by a 50.22% gain over the past year and a 20.26% rise over the last three months. With a current price of $109.27, it is trading at approximately 92% of its 52-week high of $119.31, indicating strong momentum but also proximity to a key resistance level, which could signal potential overextension or a test of market conviction. Recent momentum has been positive but volatile, with a 5.28% gain over the past month, which, while solid, underperformed the SPY's 6.31% gain, as reflected in a relative strength of -1.03; this divergence from the longer-term outperformance suggests the stock may be consolidating recent gains amidst takeover-related news flow. Key technical levels are the 52-week high of $119.31 as immediate resistance and the 52-week low of $72.33 as major support; a breakout above resistance could signal a new leg higher, while a breakdown below support would be a bearish trend reversal signal. The stock's beta of 1.385 indicates it is approximately 39% more volatile than the broader market, which is a critical consideration for risk management, especially given the heightened volatility from recent M&A speculation and a maximum drawdown of -21.2% observed in the provided data.
Beta
1.39
1.39x market volatility
Max Drawdown
-21.2%
Largest decline past year
52-Week Range
$73-$119
Price range past year
Annual Return
+46.1%
Cumulative gain past year
| Period | EBAY Return | S&P 500 |
|---|---|---|
| 1m | +4.6% | +5.4% |
| 3m | +19.6% | +10.9% |
| 6m | +32.6% | +11.0% |
| 1y | +46.1% | +28.1% |
| ytd | +25.1% | +11.4% |
Bobby - Your AI Investment Partner
Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions
EBAY Fundamental Analysis
Revenue growth has been robust, with Q4 2025 revenue of $2.97 billion representing a 14.97% year-over-year increase, and the sequential quarterly trend from Q1 to Q4 2025 shows consistent top-line expansion from $2.59B to $2.97B. The company's advertising segment, contributing $544 million, is a notable high-margin growth driver alongside its core $2.42 billion Marketplaces revenue. Profitability is strong, with Q4 2025 net income of $528 million and a trailing net margin of 18.3%, supported by a healthy gross margin of 71.45%; however, margins have shown some quarterly volatility, with the operating margin compressing from 23.8% in Q1 2025 to 20.3% in Q4 2025, indicating potential reinvestment or cost pressures. The balance sheet and cash flow position is solid, with a trailing twelve-month free cash flow of $1.43 billion, providing ample internal funding for growth and shareholder returns, though a debt-to-equity ratio of 1.60 and a current ratio of 1.10 suggest a leveraged but manageable capital structure with sufficient liquidity for ongoing operations.
Quarterly Revenue
$3.0B
2025-12
Revenue YoY Growth
+0.14%
YoY Comparison
Gross Margin
+0.71%
Latest Quarter
Free Cash Flow
$1.4B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
Open an Account, get $2 TSLA now!
Valuation Analysis: Is EBAY Overvalued?
Given a positive net income, the primary valuation metric is the P/E ratio. The trailing P/E is 19.34x, while the forward P/E is 16.16x; the forward multiple's discount to the trailing figure implies the market expects earnings growth, aligning with analyst EPS estimates averaging $9.31 for the coming period. Compared to sector averages, eBay's trailing P/E of 19.34x and Price/Sales of 3.54x are not directly comparable without provided industry benchmarks, but its EV/EBITDA of 15.71x suggests a moderate valuation level for a cash-generative marketplace. Historically, the stock's current trailing P/E of 19.34x sits above its own multi-year range observed in the data, which has fluctuated between approximately 5x and 35x; this positioning near the higher end of its historical band suggests the market is pricing in optimistic expectations, likely fueled by takeover speculation and solid execution, leaving limited margin for error.
PE
19.3x
Latest Quarter
vs. Historical
High-End
5-Year PE Range -72x~43x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
15.7x
Enterprise Value Multiple
