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Trade Desk

TTD

$19.75

+3.57%

The Trade Desk, Inc. operates a self-service demand-side platform (DSP) that enables advertisers and agencies to programmatically purchase digital ad inventory across display, video, audio, and connected TV. As a leading independent DSP, it differentiates itself through its open, data-driven platform that competes against walled gardens like Google and Amazon. The stock has been under severe pressure due to a sharp growth deceleration and margin compression, with recent earnings misses and competitive threats from AI-powered ad tools from tech giants fueling debate about its long-term market position. CEO Jeff Green's $150 million insider purchase signals confidence, but the market remains skeptical about the company's ability to defend its take rate and regain momentum.…

Bobby Quantitative Model
Jul 9, 2026

TTD

Trade Desk

$19.75

+3.57%
Jul 9, 2026
Bobby Quantitative Model
The Trade Desk, Inc. operates a self-service demand-side platform (DSP) that enables advertisers and agencies to programmatically purchase digital ad inventory across display, video, audio, and connected TV. As a leading independent DSP, it differentiates itself through its open, data-driven platform that competes against walled gardens like Google and Amazon. The stock has been under severe pressure due to a sharp growth deceleration and margin compression, with recent earnings misses and competitive threats from AI-powered ad tools from tech giants fueling debate about its long-term market position. CEO Jeff Green's $150 million insider purchase signals confidence, but the market remains skeptical about the company's ability to defend its take rate and regain momentum.

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TTD 12-Month Price Forecast

Historical Price
Current Price $19.75
Average Target $19.75
High Target $22.71
Low Target $16.79

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Trade Desk's 12-month outlook, with a consensus price target around $25.68 and implied upside of +30.0% versus the current price.

Average Target

$25.68

16 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

16

covering this stock

Price Range

$16 - $26

Analyst target range

Buy
4 (25%)
Hold
8 (50%)
Sell
4 (25%)

The stock is covered by 16 analysts, with a consensus recommendation leaning neutral to bearish. Recent rating actions include downgrades from Rosenblatt (Neutral from Buy), Stifel (Hold from Buy), and Wedbush (Underperform from Neutral), while Evercore ISI maintains Outperform and Keybanc maintains Overweight. The average target price is not explicitly provided, but based on the estimated EPS of $2.04 and a forward P/E of 8.89x, the implied price is around $18.14, which is slightly below the current price of $19.10, suggesting limited upside. However, the high EPS estimate of $2.14 implies a target of ~$19.03, while the low estimate of $1.94 implies ~$17.25. The wide range of estimates (low $1.94 to high $2.14) reflects high uncertainty about the company's near-term earnings trajectory. The recent downgrades and negative news flow suggest that analyst sentiment is deteriorating, and the stock may face further downward pressure if earnings continue to miss expectations. The lack of a clear consensus target and the dispersion in estimates indicate that conviction is low, and the stock is likely to remain volatile until the growth trajectory stabilizes.

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TTD Technical Analysis

The Trade Desk is in a deep and sustained downtrend, with the stock price collapsing 74.04% over the past year. As of July 2, 2026, the stock closed at $19.10, trading at just 20.9% of its 52-week range (low $16.98, high $91.45). This positioning near the low end of the range reflects extreme bearish sentiment and suggests the market is pricing in significant fundamental deterioration, though it could also attract value-oriented buyers if the sell-off is overdone. The 1-year relative strength versus SPY is -93.14%, indicating massive underperformance relative to the broad market. Short-term momentum remains decisively negative: the stock fell 9.48% in the past month and 13.38% in the past three months. The 1-month decline of 9.48% is consistent with the longer-term downtrend, showing no signs of deceleration or reversal. The relative strength over 1-month is -8.23% versus SPY, confirming that selling pressure is broad-based and not just a market-wide phenomenon. The stock's beta of 1.04 suggests it moves roughly in line with the market on a daily basis, but the magnitude of the decline far exceeds market moves, indicating company-specific distress. The 52-week low of $16.98 provides immediate support; a break below that level would signal further downside and potentially accelerate selling. Resistance sits at the 52-week high of $91.45, but more immediate resistance is likely near the $25 area, which acted as support in early 2026 before breaking down. The stock's volatility, as measured by a max drawdown of -80.69%, underscores extreme risk and the potential for sharp moves in either direction.

Beta

1.04

1.04x market volatility

Max Drawdown

-80.7%

Largest decline past year

52-Week Range

$17-$91

Price range past year

Annual Return

-73.9%

Cumulative gain past year

PeriodTTD ReturnS&P 500
1m-0.7%+2.0%
3m-1.7%+10.6%
6m-47.0%+8.3%
1y-73.9%+20.4%
ytd-47.6%+10.2%

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TTD Fundamental Analysis

Revenue growth has decelerated sharply. In Q4 2025, revenue was $846.8 million, up 14.27% year-over-year, but this is a significant slowdown from the 20%+ growth rates seen in prior quarters. For context, Q4 2024 revenue was $741.0 million, implying a deceleration from 26% YoY growth in Q4 2024. The multi-quarter trend shows growth slowing from 26% in Q4 2024 to 14% in Q4 2025, with Q1 2026 likely to be even weaker given the company's guidance miss. This deceleration is the core concern for investors, as it suggests market share losses to larger competitors and structural headwinds from AI-driven ad platforms. Profitability remains positive but margins are compressing. Net income in Q4 2025 was $186.95 million, with a net margin of 22.08%, down from 24.59% in Q4 2024. Gross margin also declined to 80.74% from 81.75% a year ago, reflecting pricing pressure or mix shift. Operating margin fell to 30.33% from 26.36% in Q4 2024, but this is still healthy. However, the trend is concerning: operating margin has declined from 30.3% in Q4 2025 to 21.8% in Q3 2025 and 16.8% in Q2 2025, indicating rising costs relative to revenue. The balance sheet is solid with no long-term debt and a debt-to-equity ratio of only 0.176. Free cash flow (TTM) is $787.3 million, providing ample liquidity. The current ratio of 1.61 indicates good short-term liquidity. However, the company has been aggressively repurchasing shares, spending $422.9 million on buybacks in Q4 2025 alone, which reduces share count but also consumes cash. ROE is 17.84%, which is respectable, but the declining net margin and growth slowdown raise questions about future returns.

Quarterly Revenue

$846791000.0B

2025-12

Revenue YoY Growth

+14.27%

YoY Comparison

Gross Margin

80.74%

Latest Quarter

Free Cash Flow

$787311000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

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Valuation Analysis: Is TTD Overvalued?

Since net income is positive (TTM net income of $186.95 million in Q4 2025), the most appropriate valuation metric is the P/E ratio. The trailing P/E is 41.26x, while the forward P/E is 8.89x based on estimated EPS of $2.04. The massive gap between trailing and forward P/E implies the market expects a dramatic earnings recovery, which seems inconsistent with the current growth deceleration. This disconnect suggests either the forward estimates are too optimistic or the stock is deeply undervalued if earnings materialize. Compared to the industry (Advertising Agencies), The Trade Desk trades at a significant premium on a trailing basis. The industry average P/E is not provided, but the company's P/S ratio of 6.29x is well above the sector median, reflecting its historical growth premium. However, given the sharp slowdown, this premium may be unwarranted. The PEG ratio of 2.75x suggests the stock is expensive relative to its growth rate, indicating that the market is still pricing in above-average growth expectations. Historically, The Trade Desk's trailing P/E has ranged from very high levels (over 100x in 2021) to negative during loss-making periods. The current trailing P/E of 41.26x is near the lower end of its historical range over the past three years, where it has traded between 24x and 340x. This suggests that the stock is relatively cheap by its own historical standards, but this could be a value trap if earnings continue to deteriorate. The forward P/E of 8.89x is near historical lows, implying the market is pricing in a significant earnings decline or that estimates are too high.

PE

41.3x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range -574x~1370x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

23.2x

Enterprise Value Multiple

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