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Williams-Sonoma, Inc.

WSM

$227.18

+1.74%

Williams-Sonoma, Inc. is a leading multi-brand specialty retailer in the home furnishings and kitchenware sector, operating through a portfolio of distinct brands including its namesake Williams-Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, and Rejuvenation. The company is a prominent omnichannel player, leveraging both a retail store footprint and a robust direct-to-consumer platform to address the sizable domestic and international home goods market. The current investor narrative centers on the company's resilience amidst a challenging macroeconomic environment for housing and consumer discretionary spending, with recent headlines highlighting a significant dividend increase as a signal of management's confidence in its cash generation and capital return capabilities despite sector-wide pressures from rising mortgage rates and inflation concerns.…

Should I buy WSM
Bobby Quantitative Model
Jun 16, 2026

WSM

Williams-Sonoma, Inc.

$227.18

+1.74%
Jun 16, 2026
Bobby Quantitative Model
Williams-Sonoma, Inc. is a leading multi-brand specialty retailer in the home furnishings and kitchenware sector, operating through a portfolio of distinct brands including its namesake Williams-Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, and Rejuvenation. The company is a prominent omnichannel player, leveraging both a retail store footprint and a robust direct-to-consumer platform to address the sizable domestic and international home goods market. The current investor narrative centers on the company's resilience amidst a challenging macroeconomic environment for housing and consumer discretionary spending, with recent headlines highlighting a significant dividend increase as a signal of management's confidence in its cash generation and capital return capabilities despite sector-wide pressures from rising mortgage rates and inflation concerns.
Should I buy WSM

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WSM 12-Month Price Forecast

Historical Price
Current Price $227.18
Average Target $227.18
High Target $261.257
Low Target $193.103

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Williams-Sonoma, Inc.'s 12-month outlook, with a consensus price target around $295.33 and implied upside of +30.0% versus the current price.

Average Target

$295.33

9 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

9

covering this stock

Price Range

$182 - $295

Analyst target range

Buy
2 (22%)
Hold
4 (44%)
Sell
3 (33%)

The stock is covered by 9 analysts, indicating solid institutional interest. The consensus sentiment leans bullish, with recent institutional ratings from firms like Baird, RBC Capital, and TD Cowen maintaining 'Outperform' or 'Buy' ratings, while others like Barclays and UBS hold 'Equal Weight' or 'Neutral' stances. The average target price is implied by the consensus EPS estimate of $11.36 and the forward P/E of 21.84x, which suggests a target near $248, representing an approximate upside of 11% from the current price of $223.54. The target range is derived from the EPS estimates, with a low of $10.78 and a high of $12.14, translating to a price range of roughly $235 to $265 based on the forward multiple, indicating a potential upside of 5% to 18.5%. The high target likely assumes successful navigation of the current demand softness and sustained high margins, while the low target may reflect concerns about a prolonged housing slump impacting the core business. The relatively tight target spread suggests a moderate level of conviction among analysts regarding the company's near-term trajectory.

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WSM Technical Analysis

The stock is in a sustained uptrend over the past year, evidenced by a 44.4% one-year price change, significantly outperforming the broader market. As of the latest close at $223.54, the stock is trading at the very top of its 52-week range, just $0.79 below its 52-week high of $224.33, positioning it at 99.6% of that range, which signals strong momentum but also potential overextension and vulnerability to a pullback. The stock has demonstrated exceptional recent momentum, surging 29.9% over the past month and 24.2% over the past three months, far outpacing the S&P 500's returns of -0.08% and 12.0%, respectively, as indicated by its relative strength figures of 30.0 and 12.2. This short-term acceleration suggests the uptrend is gaining steam, though such a rapid ascent often precedes consolidation or a technical correction. Key technical support is anchored at the 52-week low of $152.20, representing a significant 31.9% downside from current levels, while immediate resistance is the aforementioned 52-week high of $224.33. A decisive breakout above this level could signal a continuation of the bullish trend, while a failure could lead to a retreat toward the $200-$210 zone. The stock's beta of 1.51 indicates it is approximately 50% more volatile than the overall market, a critical factor for risk management given its current elevated position.

Beta

1.51

1.51x market volatility

Max Drawdown

-23.6%

Largest decline past year

52-Week Range

$154-$231

Price range past year

Annual Return

+43.6%

Cumulative gain past year

PeriodWSM ReturnS&P 500
1m+34.7%+1.5%
3m+23.4%+13.4%
6m+20.0%+10.9%
1y+43.6%+24.5%
ytd+20.9%+10.0%

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WSM Fundamental Analysis

Revenue growth has turned negative on a year-over-year basis, with the most recent quarterly revenue of $2.36 billion representing a -4.3% decline compared to the prior year. This deceleration is evident across recent quarters, moving from strong growth in fiscal 2024 to a contraction in Q4 2025, reflecting cyclical pressures in the home goods sector. However, profitability remains a standout strength, with the company reporting net income of $368 million for the quarter, translating to a robust net margin of 13.94% and a gross margin of 46.15%. The most recent quarterly gross margin of 46.87% is stable and demonstrates the company's pricing power and operational efficiency, even in a softer sales environment. The balance sheet is healthy, with a manageable debt-to-equity ratio of 0.70 and a strong current ratio of 1.39, indicating solid liquidity. Most impressively, the company generated substantial free cash flow of $1.06 billion over the trailing twelve months, which funds its shareholder return initiatives, as evidenced by a return on equity of 52.26%. This strong cash generation provides a significant buffer against economic headwinds and supports its capital allocation strategy.

Quarterly Revenue

$2.4B

2026-02

Revenue YoY Growth

-0.04%

YoY Comparison

Gross Margin

+0.46%

Latest Quarter

Free Cash Flow

$1.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Other Segments
Pottery Barn Kids And Teen Segment
Pottery Barn Segment
West Elm Segment
Williams Sonoma Segment

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Valuation Analysis: Is WSM Overvalued?

Given the company's consistent profitability with a net margin of 13.94%, the primary valuation metric is the Price-to-Earnings (P/E) ratio. The trailing P/E stands at 23.88x, while the forward P/E is slightly lower at 21.84x, suggesting the market anticipates modest earnings growth or a slight multiple compression. Compared to its own historical valuation, the current trailing P/E of 23.9x is elevated relative to the range observed over the past several years, which has fluctuated between approximately 6x and 25x, indicating the stock is trading near the high end of its historical valuation spectrum. This positioning suggests the market is pricing in a continuation of strong profitability and perhaps a cyclical recovery, leaving little room for disappointment. The stock's Price-to-Sales ratio of 3.33x and EV/Sales of 3.37x provide additional context, but the P/E remains the most relevant gauge given the company's earnings power.

PE

23.9x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 6x~25x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

15.7x

Enterprise Value Multiple

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